Taylor Swift stands apart from the rest, creating a 360 experience in every show and leaving fans craving more. We break down how her team’s approach to enterprise planning orchestrates encore results.

With guest experience at the forefront, there are some non-negotiables in operations management and others that need to go – aka the “ins” and the “outs”. Here’s what I’ve identified for the year ahead.

Months of planning hide behind flawlessly executed events. We take a deep dive into the crucial layers of preparation, decision-making, and the final push behind successful event operations.